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	<title>DIGITCOOL</title>
	<link>http://digitcool.co.uk</link>
	<description>ADVERTISING / BRANDING / DESIGN / DIGITAL</description>
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		<title>The Fall and Fall of Myspace</title>
		<description>Like many in 2005, I joined Myspace - it was awesome; innovative, cool and a great way to communicate. Then in 2006, I remember having an argument with a friend. It was Facebook vs. Myspace. I defended Myspace all the way, until the very minute I actually tried Facebook. It ...</description>
		<link>http://digitcool.co.uk/digital/fall-and-fall-of-myspace/</link>
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		<title>London Media Poker Night / 13 May</title>
		<description>The London Media Poker night has grown from a small two-table game to a room full of hardened grinders and up and coming hustlers.

To make sure we provide the best experience possible, The London Media Poker Night on Wednesday 13th May will take place at London’s exclusive Hospital Club in Covent Garden.

Doors open at ...</description>
		<link>http://digitcool.co.uk/lifestyle/london-media-poker-night-13-may/</link>
			</item>
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		<title>Sprint: &#8216;Now Network&#8217;</title>
		<description>Back in November, we showed you Sprint's 'Plug into Now' mini-site.
Now (no pun intended) Spring and Goodby, Silverstein &#38; Partners, San Francisco have extended the theme to a TV aired in the States during Fox's 24. "We are trying to give a face to the network and talk about the ...</description>
		<link>http://digitcool.co.uk/advertising/sprint-now-network/</link>
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		<title>Sprite&#8217;s Green Eyed World</title>
		<description>This week, Coca-Cola announced the launch of Green Eyed World from Sprite.


Green Eyed World follows the life adventure of Katie Vogel, a talented girl with a green guitar, killer tunes and big dreams. Each week, the new episode is your backstage pass into the music business as Katie travels through ...</description>
		<link>http://digitcool.co.uk/digital/sprites-green-eyed-world/</link>
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		<title>Branson + Virgin launch PitchTV</title>
		<description>As supportive of entrepreneurship as ever, Richard Branson and Virgin Atlantic have launched PitchTV. If you have a business idea that requires investment, upload your two minute pitch and it could be aired to hundreds of business class flyers on  Virgin Atlantic. Read more below or upload your pitch here.

-----------------------------------------------------------------------------------
As ...</description>
		<link>http://digitcool.co.uk/other/branson-virgin-launch-pitchtv/</link>
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		<title>Vodafone Remote Control Viral</title>
		<description>In a viral from Vodafone that's more impressive than the McLaren start to the season, watch Lewis Hamilton use his Blackberry Storm as a remote control for his car.

 </description>
		<link>http://digitcool.co.uk/advertising/vodafone-remote-control-viral/</link>
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		<title>The Simpsons &#8216;House Party&#8217;</title>
		<description>

Sky 1 and The Simpsons have recreated the adidas House Party advert. Adidas comments "As they say, imitation is the best form of flattery, so we tip our hats to Sky 1, Homer, Bart, Marge, Lisa and Maggie for their celebration of originality."  </description>
		<link>http://digitcool.co.uk/advertising/the-simpsons-does-adidas/</link>
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		<title>Making Cash From a Bird</title>
		<description>

Making Cash From a Bird: Twitter Revenue Model

I think their considered (or delayed…) approach to making cash is at worst, interesting and at best, incredibly wise.

They have their funding, they are mapping their run rate VERY carefully and they have a whole load of options.

My interest around the whole ‘Twitter making money’ ...</description>
		<link>http://digitcool.co.uk/digital/twitter-revenue-model/</link>
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		<title>Cool Offices 03: Ogilvy &#038; Mather</title>
		<description>Ogilvy &#38; Mather's new office in Guangzhou sees the return of our 'Cool Offices' feature:




M Moser, the firm behind the enchanting new workspace comments '...Ogilvy &#38; Mather is looking to revitalize its brand image in the southern China market. The new workspace needs to help retain key staff and attract ...</description>
		<link>http://digitcool.co.uk/design/cool-offices-03-ogilvy-mather/</link>
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		<title>Stella Artois &#8216;Smooth Originals&#8217;</title>
		<description>Building on the success of the Stella Artois 4% campaign by Mother, Poke have launched three web virals that explore the idea that 8 Mile, Die Hard and 24 could all have been based on forgotten French cinema classics.

Andreas Hilger, the marketing director of InBev UK and Ireland, said: "The ...</description>
		<link>http://digitcool.co.uk/advertising/stella-artois-smooth-originals/</link>
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