DIGITCOOL

Stella Artois ‘Smooth Originals’

Building on the success of the Stella Artois 4% campaign by Mother, Poke have launched three web virals that explore the idea that 8 Mile, Die Hard and 24 could all have been based on forgotten French cinema classics.

Andreas Hilger, the marketing director of InBev UK and Ireland, said: “The strong cinematic look will appeal to film buffs who know their cinematic history, as well as to the wider public, and will not disappoint those who have come to expect something very special from Stella Artois.”

Watch the trailer below and see all 3 films at SmoothOriginals.com