DIGITCOOL

Sprint: ‘Now Network’

Back in November, we showed you Sprint’s ‘Plug into Now’ mini-site.

Now (no pun intended) Spring and Goodby, Silverstein & Partners, San Francisco have extended the theme to a TV aired in the States during Fox’s 24. “We are trying to give a face to the network and talk about the fact that Sprint understands this whole consumer need of having things now,” said Mike Goff, vp of national advertising at Sprint.

See the creative below and visit the updated mini-site.